Sprecher Brewery: Trying Traditional European Beer in Milwaukee Wisconsin

Friends, I’d like to introduce you to Sprecher Brewery: the first craft brewery in Milwaukee Wisconsin since Prohibition! Randy Sprecher’s goal was to make traditional European-style beer for Milwaukee. You even get the German feel from the indoor Bavarian beer garden (I’m a sucker for a good biergarten, even if I’m still expanding my knowledge of beer). This past weekend, I spent the evening with my boyfriend touring Sprecher Brewery in Milwaukee Wisconsin.

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Admittedly, when we first walked in through the gift shop, we weren’t entirely sure where to go to get our wristbands. We spent a few minutes looking at the products (eyeing up some sweets…caramels, specifically that I did purchase after and scarfed down on the drive back home), as well as certificates and pieces of history on display before talking to the employee at the cash register. With little explanation, we got our wristbands and were on our way to the indoor beer garden.

Being a microbrewery, Sprecher isn’t too hard to navigate. We quickly grabbed our first beer sample and waited for the tour guide. Our guide, Elliot, was absolutely fantastic and ALL smiles! It was so unfortunate when he told us this was his last weekend at Sprecher Brewing Co.; his beer jokes, and knowledge really made the tour wonderful. It was a brief 30 minute tour, but that gives you plenty of time to still ask questions and mingle and enjoy your beer!

I always love seeing what kind of machinery makes food products that I see every day in the grocery store, and to learn that ALL of Sprecher products are made right here in this factory was pretty sweet! They also make all of the Sprecher soda products here, too.

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Venturing from the soda comment above: YES Sprecher Brewery is family friendly! You can bring your kids, nieces, nephews, friends’ babies—whomever with! They have different sodas on tap for the kids to try. Rootbeer is a classic, and their first ever soda, but I’d definitely recommend the cherry cran. Shout out to Elliot, our guide, for that suggestion… it’s probably my now favorite soda ever. The sodas are free to taste, while you get four tabs on your wristband to try their beers. They even had plenty of games. (Really, so many there were several out on the tables being used!) I only wish we had a little more time!

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Now for the brews themselves… For our first sample, I picked the Special Amber while my guy went for the Pipers Scotch Ale. My preference typically leans toward lighter beers (as in lighter in color). Though I’m relatively picky with my beers, the Special Amber is one I would definitely repurchase! The boyfriend is a beer enthusiast, so his choice of beer depends on his mood. He enjoyed the Pipers Scotch Ale and described it as a pretty traditional scotch ale. His favorite by far was the Bavarian Black beer which he described has, “a nice full body flavor that is truly reminiscent of a traditional Oktoberfest beer.” Since he actually went to Oktoberfest in Germany last fall, he truly enjoyed the Bavarian Black.

Being a fan of ciders, I also tried Sprecher’s Cranberry Hard Cider. It’s quite different than other ciders/flavored ciders out there, and to me, seemed more like a twist between a beer and a cider. My guy also tried Pineapple Express, which I believe is limited edition. He enjoyed it and said it was quite smooth for being 8%

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Left: Special Amber Right: Piper’s Scotch Ale

They have quite a variety of tours from the family friendly brewery tour to an adults only brewery tour (our choice) to specialty tours such as the Reserve Tasting Tour and Advanced Styles & Tasting Tour. Their specialty tours offer so much more than the regular tour. You get in depth knowledge about their products, try more samples as well as cheese paired with their beers. Perfect for beer enthusiasts or second time guests!

Sprecher Brewery Info:

  • 701 W Glendale Ave, in Glendale, WI
  • YES they have free parking which is such a treat in Milwaukee area
  • Hours of operation: M-S from 11am – 6pm and Sun from 11am – 5pm

Thanks to Visit Milwaukee for inviting me to Sprecher Brewery! All opinions and ideas expressed here are my own.

 

Try traditional European beer in the USA at Sprecher Brewery in Milwaukee Wisconsin. Milwaukee's first craft microbrewery since Prohibition.

7 Comments

  1. We’re just working on expanding our beer knowledge this summer, too. AND we’re heading to MKE in a few weeks, so this is perfect! A Sprecher tour is now on our itin! So glad you posted this😆❤️🍺

  2. In part because I grew up in Europe, and in part because I’m a wine drinker, I tend not to drink beer in the US. But this is exactly the kind of place that should shift my thinking! We’re planning a trip to Milwaukee now, and will add this to our list!

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